How do we tap into the first-time investors hiding in your database?

Joel Olson • January 20, 2022

(*What's your preference? Listen to the podcast above or read the blog post below)

Did you know that most first-time investors are right under your nose?

There is a lot of media around the idea that investors are scooping up rental units and houses all across the province.


But what if I told you that on our side investors are not some lucrative big city investor with millions, millions of dollars?


What if I told you they're not people that are Uber wealthy, but they're actually the clients you’ve served over the past 24 months. 


In fact, our data shows that almost 80% of the clients we've served in the last two years are in a position since when they were first time homebuyers can now become first time investors.


And this is not a bad thing. 


The idea that a first time homebuyer can build their wealth, especially when many of them tend to be quite young, by buying a rental property is extraordinary.


And we do ourselves a disservice by not reaching out to our buyers in the last two years and seeing if instead of selling a house, we can help them buy their second home. 


Imagine if you can gain a whole book of clients without having your previous clients have to sell their home but having them keep what they have. 


The only thing stopping you from doing that is most clients don't even know where to start.


But with huge equity gains in the last 24 months, the majority of people have enough equity for us to leverage their current home to buy a rental property. 


With the increases in rental income being derived from most rental properties, it means that the vast majority of rental properties they will buy will more than cash will enable them to have a home that does not put any extra burden on their monthly family budget. 


In fact, it's almost as if they'll be able to get a rental unit for free while letting the long term appreciation over 10, 20 or 30 years allow them to be in a better position than ever before. 


This is a really about changing a family's financial position.


So who are these people we're talking about? 


The majority of people that we've helped the last two years are first time homebuyers that put 5% down. 


Now, they have enough equity to pull up to to pull enough equity out of their home by a refinance or adding a home equity line of credit. 


The situation or strategy we would do would depend on the client - taking the equity out not putting any additional cash in and using that money to buy another home. 


Now, another strategy can be looked at at this point, is a lot of people might think about that idea that they may have bought a condo or a townhouse and maybe now's the time to move to a single family home.  In that scenario, they may turn their existing home into a rental and actually only put 5% down on the next house.


So we're not even talking about a huge amount of equity having to be pulled out. 


In many cases, we could probably even see them get into a second home by putting 20 to $70,000 down depending on what they're buying and the market they're in. 


So if you'd like help, we are currently offering a program where we can reach out to your past clients and see if we can help them strategize and build a realistic strategy on getting into their very first rental property with a little bit of guidance. 


This is very, very easy for the vast majority of clients.


The other thing we're doing right now is that we are currently starting a newsletter based on hot investment properties around the province. 


Now we invite you to submit some properties that we could show to our database that ranges from Northern BC to Vancouver Island to the interior to the Lower Mainland, really all throughout the province. 


If you would submit those properties to us, we're putting them out in a weekly newsletter so they can be exposed to more and more people that may be looking for an ideal rental property strategy.


Additionally, we're setting this newsletter out to our existing clients and building even more clients that may be looking at it. 


So, if you're interested in maybe getting a hold of some of these leads, and maybe being part of some of these leads please reach out to us on that as well. 


As always, let us know any way we can help you.

Joel Olson
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